CPA or Cost per Action, also known by Pay per Action and Cost per Acquisition, is a program that pays the publisher for the generated actions derived form the Cost per Action advertising campaign. In this business model, an advertiser is interested in advertising the product or service in question and publishers promote these products in exchange of sale/lead generated.

As a publisher, you not necessarily have to generate any actual sale in this model of CPA Offers but will more like generate leads for the advertisers. Most popular and common CPA Offers are known to be Zip Submit and Email Submit where internet users or site visitors submit their Zip code or email address to get more information.

If you are a publisher and wondering what’s in it for you, then you need to know that there are hot shot affiliates making millions with CPA Offers each year. There are just way too many advertisers interested in getting publishers run their CPA Offers to signing up with a few is not an issue at all.

This CPA offer lead generation programs pays per action. Every time someone submits their Zip Code on a Zip Submit program or submits the email address on an Email Submit program, you get paid as a publisher. Each offer has different payout level but usually for these type of programs, you can get paid somewhere from $1.25 to $2.50 per lead. There are lots of other programs that pays a lot more.

How to Promote CPA Offers

If you have a website with some decent targeted traffic, you can use CPA Offers on your site. You can either use SEO as a means of site promotion or use PPC campaign to generate instant traffic. Serious affiliates pushing lots of CPA Offers at a time to make a killer living don’t wait to get the result from their SEO campaign. They launch a site and immediately setup a PPC campaign to get instant traffic. People experienced into these programs can convert about 20% of the paid traffic on average so you need to figure out how many clicks you would need to make one conversion and how much you should pay per click to make a net profit.

More details on CPA Leads will be covered at a later date so stay tuned.